REPORTS

• Digital Storage in Consumer Electronics 2009
• The Solid-State Disk Market: a Rigorous Look
• Understanding the NAND Market
• Hybrid Drives: How, Why, and When
• Flash Packaging: What Phone Makers Want and Why
• Solid State Drives in the Enterprise

BRIEFS

• Why DRAM Vendors Must Consolidate
• 2008: Tough Year Ahead

ALERTS (Free - Scroll to bottom of page)

• ReNECas: The Merger of Three MCU Companies?

• Spansion Settles with Samsung

• Italy Earthquake Threatens Micron Fab

• Spansion Files for Chapter 11 Protection

• Spansion President Resigns

• Qimonda Petitions for Insolvency Proceedings

• Intel & Hitachi Co-Develop Enterprise SSDs

• Spansion Sues Samsung

• Samsung Withdraws SanDisk Bid

• Toshiba to Acquire 30% of SanDisk's Share of JV Production

• Micron to Buy Out Qimonda's Share of Inotera

• Samsung Goes Public with SanDisk Offer

• Intel & Micron Skip 40nm Process - Jump to 34nm

• Hynix China Fab Suffers Power Outage

• Seagate Fires First Volley at SSD Maker STEC

• Numonyx Makes its Debut

• Micron/Nanya MOU - Qimonda's Bane or Boon?

• Power Outage in Korea: Six Samsung Fabs Closed

• Earthquake in Japan - Little Fab Impact Expected

• Intel & ST Create New Flash Company
• Apple Story Portends NAND & DRAM Shortage
• Earthquake in Japan - No Fabs Reporting Losses
• Hynix & SanDisk Cross-License NAND & Form JV

DIGITAL STORAGE IN CONSUMER ELECTRONICS 2009
Now Available
This report, co-authored by Coughlin Associates and Objective Analysis, dissects the consumer electronics market for mass-storage devices and uses this information to predict long-term storage consumption trends in this market. The report explains how consumers' needs will change over time, and how this will impact the choice of storage technology for each of several high-volume consumer devices.
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THE SOLID-STATE DISK MARKET:
A RIGOROUS LOOK
Now Available
This 100+ page report looks into every aspect of the SSD market - Market sizing, PC vs Industrial/Military markets, Forecasts by application, Company-by-company competitive analysis, Key user surveys, etc.  There is no report even like it in the market today.
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UNDERSTANDING THE NAND MARKET
Now Available
NAND flash in its short life has gone from insignificant sales to become a $16 billion market in under ten years.  This product,  the fastest-growing technology in the history of the semiconductor market, is poised to displace DRAM as the leading semiconductor memory.  Our study examines NAND as a market, and explains how and why this technology has been able to grow so fast, and what is likely to come over the next five years.
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HYBRID DRIVES: HOW, WHY, AND WHEN
Now Available
Hybrid Disk Drives, the combination of a standard hard disk drive and a NAND chip, are a budding phenomenon enabled by new features of Micrsoft's Windows Vista operating system.  This technology promises to sweep the PC hard drive market.  Objective Analysis' Hybrid Disk Drive study explains the technology, its potential market, competing technologies, and how the NAND market, the PC market, the SSD market, and the HDD market will all be impacted by this new twist on an old technology.
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FLASH PACKAGING: WHAT PHONE MAKERS WANT & WHY
Now Available
Cell phone handsets are the most important market for flash multichip packages.  Although there is widespread sentiment that the NOR/PSRAM stack in current handsets will soon give way to NOR/NAND stacks, NOR/LP-DRAM stacks, NAND/LP-DRAM stacks, Objective Analysis has found compelling evidence that this is not the case. This report investigates how and why the MCP market behaves as it does, and is designed to help chip makers and chip purchasers understand the market and plan their strategic moves.
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SOLID STATE DRIVES IN THE ENTERPRISE
Now Available
The earliest and most stunning successes for flash SSDs are occurring in the enterprise server sector.  Why is this?  What is unique about enterprise applications that warrants the use of a drive that is deemed to be far too costly in many other business-related computer applications?  In this report Objective Analysis not only explains why and how SSDs are gaining traction in the enterprise server market, but we back this up with detailed unit shipment forecasts for SSDs into each of the major enterprise markets.
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OBJECTIVE ANALYSIS BRIEFS
The Objective Analysis Brief is a very short report format used to make a succinct statement about market positions, current events, economic outlook, or a company's or product positioning.


Why DRAM Vendors Must Consolidate
There is a lot of talk about consolidation in the DRAM and NAND markets today, but few truly understand why consolidation really happens.  In this brief Objective Analysis shows how fab costs drive smaller players to leave the business.
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2008: Tough Year Ahead
While most forecasters predict that 2008 will be a year of moderate growth for both memories and semiconductors, Objective Analysis finds that a significant memory revenue decline of approximately 20% is nearly inevitable...
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FREE DOWNLOADS
The following list gives an example of Objective Analysis' more brief documents - our White Papers and Alerts. These samples can be downloaded free of charge simply by clicking on the document's name.

Come back from time to time for updates to this list.

OBJECTIVE ANALYSIS ALERTS
Objective Analysis Alerts are 1-2 pages of event-driven analysis delivered via e-mail. If you would like to subscribe to our Alerts, Send an e-mail to our subscription address by clicking on the hot link to the right. Add to e-mail list.

16 April 2009
ReNECas: The Merger of Three MCU Companies?

8 April 2009
Spansion Settles with Samsung

8 April 2009
Italy Earthquake Threatens Micron Fab

2 March 2009
Spansion Files for Chapter 11 Protection

3 February 2009
Spansion President Resigns

23 January 2009
Qimonda Petitions for Insolvency Proceedings

2 December 2008
Intel & Hitachi Co-Develop Enterprise SSDs

17 November 2008
Spansion Sues Samsung

21 October 2008:
Samsung Withdraws SanDisk Bid

20 October 2008:
Toshiba to Acquire 30% of SanDisk's Share of JV Production

13 October 2008:
Micron to Buy Out Qimonda's Share of Inotera

19 September 2008:
Samsung Goes Public with SanDisk Offer

29 May 2008:
Intel & Micron Skip 40nm NAND Process - Jump to 34nm

20 May 2008:
Hynix China Fab Suffers Power Outage

14 April 2008:
Seagate Fires First Volley at SSD Maker STEC

31 March 2008:
Numonyx Makes its Debut

4 March 2008:
Micron/Nanya MOU - Qimonda's Bane or Boon?

3 August 2007:
Power Outage in Korea: Six Samsung Fabs Closed

17 July 2007:
Earthquake in Japan – Little Fab Impact Expected

22 May 2007:
Intel & ST Create New Flash Company

27 April 2007:
Apple Story Portends NAND & DRAM Shortage

24 March 2007:
Earthquake in Japan – No Fabs Reporting Losses

21 March, 2007:
Hynix and SanDisk Cross-License NAND & Form JV