OBJECTIVE ANALYSIS Semiconductor Market Research
ANALYSTS/CONTACT INFORMATION
Jim Handy
+1 (408) 356-2549
PO Box 440
Los Gatos, CA 95031-0440, USA
Jim.Handy (at) Objective-Analysis.com
Tom Starnes
+1 (512) 345-4074
Austin, Texas
Tom.Starnes (at) Objective-Analysis.com
+1 (408) 356-2549PO Box 440
Los Gatos, CA 95031-0440, USA
Jim.Handy (at) Objective-Analysis.com
Tom Starnes
+1 (512) 345-4074
Austin, Texas
Tom.Starnes (at) Objective-Analysis.com
The Objective Analysis team, each with over 25 years of experience in the semiconductor industry, is capable of helping clients achieve the ultimate success from their business strategies by providing an experienced, unbiased viewpoint to develop winning strategies based upon experience and cold, hard facts. In their own circles, these analysts need no introduction. For those unfamiliar with their backgrounds, complete bios are available below.
JIM HANDY
Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.
His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.
A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.
Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.
Mr. Handy is on the Advisory Board of the Flash Memory Summit, a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative (iNEMI), and is a Leader in the Gerson Lehrman Group Councils of Advisors.
Mr. Handy can be contacted at Jim.Handy (at) Objective-Analysis.com, or by telephone at +1 (408) 356-2549
TOM STARNES
Tom Starnes is arguably the best-known embedded microprocessor analyst in the industry. Covering a range of products, Starnes' insight, coupled with his no-nonsense approach to processor analysis has led to his becoming one of the most sought-after consultants in the world of processors. It is through his hard-hitting insights that many key players in this industry have found their focus and refined their product strategies.
Mr. Starnes has spent the last 10 years analyzing the architectures, vendors, strategies, and markets of programmable microprocessors (MPU), microcontrollers (MCU), digital signal processors (DSP), and processor cores used in embedded electronic end equipment (that is, applications other than the central processor in computers, workstations, PCs, and servers.) Mr. Starnes also provides key insight to the general trends of the semiconductor industry. He has extensive background in marketing strategies, product planning, product introduction, design-in processes, and customer interaction. He is on the advisory board of the Embedded Systems Conferences.
Mr. Starnes comes to Objective Analysis after building a solid reputation over ten years at Gartner Dataquest, preceded by a long tenure in Motorola's semiconductor operations (now, Freescale Semiconductors) in strategic, technical, and tactical marketing and management positions.
Starnes' deep understanding of this business can be traced to his training as an engineer and experience as a marketing manager in Motorola's microprocessor group. In his 15 years at Motorola Starnes was instrumental in establishing the 68000 processor architecture as a compute engine for workstations and transitioning it to the dominant processor in broader embedded applications. Two years in Europe gave him solid exposure to international issues and two years marketing DSPs exposed him to these specific processors.
Academically, Mr. Starnes has a Bachelor of Science degree in Electrical Engineering from the University of Texas.
Mr. Starnes can be reached at Tom.Starnes (at) Objective-Analysis.com, or by telephone at +1 (512) 345-4074.
Forgive the odd e-mail address format. We dislike Spam as much as the next guy, and have found that leaving the "@" symbol out of our e-mail addresses does a lot to keep our names off Spam lists.
JIM HANDY
Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.
A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.
Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.
Mr. Handy is on the Advisory Board of the Flash Memory Summit, a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative (iNEMI), and is a Leader in the Gerson Lehrman Group Councils of Advisors.
Mr. Handy can be contacted at Jim.Handy (at) Objective-Analysis.com, or by telephone at +1 (408) 356-2549
TOM STARNES
Tom Starnes is arguably the best-known embedded microprocessor analyst in the industry. Covering a range of products, Starnes' insight, coupled with his no-nonsense approach to processor analysis has led to his becoming one of the most sought-after consultants in the world of processors. It is through his hard-hitting insights that many key players in this industry have found their focus and refined their product strategies.Mr. Starnes has spent the last 10 years analyzing the architectures, vendors, strategies, and markets of programmable microprocessors (MPU), microcontrollers (MCU), digital signal processors (DSP), and processor cores used in embedded electronic end equipment (that is, applications other than the central processor in computers, workstations, PCs, and servers.) Mr. Starnes also provides key insight to the general trends of the semiconductor industry. He has extensive background in marketing strategies, product planning, product introduction, design-in processes, and customer interaction. He is on the advisory board of the Embedded Systems Conferences.
Mr. Starnes comes to Objective Analysis after building a solid reputation over ten years at Gartner Dataquest, preceded by a long tenure in Motorola's semiconductor operations (now, Freescale Semiconductors) in strategic, technical, and tactical marketing and management positions.
Starnes' deep understanding of this business can be traced to his training as an engineer and experience as a marketing manager in Motorola's microprocessor group. In his 15 years at Motorola Starnes was instrumental in establishing the 68000 processor architecture as a compute engine for workstations and transitioning it to the dominant processor in broader embedded applications. Two years in Europe gave him solid exposure to international issues and two years marketing DSPs exposed him to these specific processors.
Academically, Mr. Starnes has a Bachelor of Science degree in Electrical Engineering from the University of Texas.
Mr. Starnes can be reached at Tom.Starnes (at) Objective-Analysis.com, or by telephone at +1 (512) 345-4074.
Forgive the odd e-mail address format. We dislike Spam as much as the next guy, and have found that leaving the "@" symbol out of our e-mail addresses does a lot to keep our names off Spam lists.